Podcast Welcome: A Toast to Truths is where I share the mental, financial and emotional frustrations of being an entrepreneur. This is S8E3 “Where Are all the African American Marketers?”
Special Guest Co-host- Michelle Ngome
Michelle Ngome is a two-time author of Success Undefined and Network, Navigate & Nurture as well as the host of the Networking With Michelle Show. Currently, Michelle serves as the founder and President of the African-American Marketing Association. Michelle’s imprint includes Inc., American Express, Moneyish, eWomen Network, Mashable Houston, People Fund, WomeneurCon and a lot more.
Social media links
Q: How can someone market to a community they have no cultural ties to?
Becoming a part of the community
Examples of bad marketing to the African American community
Marketing is divided into a few categories
Different marketing techniques
Time vs. Money
Jai Stone helped give me clarity
Dealing with corporations
How Michelle receives her leads
Difference between leads and clients
Percentage lead to client
Protecting yourself during low economic times
An old school marketing technique that still works
Networking vs. Relationship Nurturing
Know your potential customer before marketing to them
But first, let’s take a sip.
Take a sip: So I’m very particular about what I recommend and use. As a loyal user over the past 5 years, I chose to use Gumroad as my ecommerce platform. It’s great for digital creators like you and me. I have watched it transform to be more user-friendly which helps when we just want to upload our work and begin selling in less than 5 minutes. I’ve also used it for memberships, ticket sales, consultations and digital training videos to name a few ways to use the platform. So far, they’ve put $175m in the pockets of creators around the world only taking a 5% cut. Not bad. Wouldn’t you like to join an ecommerce platform that brings in that type of money for its users? Go to gumroad.com/invites to sign up today.
Marketing is not just social media
What you’re not learning in college
Figure out how to get people’s attention
Every industry needs a marketer
Know your analytics
When a marketing campaign goes terribly wrong
Why are people ignoring the black talent but going after the black dollar?
The dynamics of picking the customer base for you
TSP Live is an example of choosing the right customer base for you
Pivoting with your customer base
All skinfolk don’t speak the same language
Know where your network and customer base is
Getting bored with your business
Michelle- Understand growing is part of the process. Learn to market and apply marketing to the right audience.
Vernetta- Know how to market to the community you want to reach. And be okay leaving a community you’re not aligned with.
This has been ‘A Toast to Truths’ with me, Vernetta R. Freeney. This is season 8 episode 3 “Where Are all the African American Marketers?” and the consequences we’ve encountered.